This is my pet peeve for 2014. Why do big companies do this?
They take a healthy ingredient and combine it with junk –
what’s the point?
I used to drink Matcha lattes from a popular coffee company
but on closer examination, I discovered these drinks are not only loaded with
sugar but they add artificial flavors and it is not even possible to order this
drink unsweet because the matcha powder itself is mixed with sugar, then they
add additional syrup for even more sweetness.
There is also a popular loose tea company that sells
expensive loose leaf tea but then adds artificial flavors to it. Further, the tea is imbalanced with the
artificial flavor being the most prominent, almost completely masking the
natural tea flavors.
Start looking and you will find many examples of this in the
marketplace. Sadly, consumers are drawn to these deceptive products for their
health benefits, so please be cautious.
We hope consumers come to rely on SIP for not doing
this. We use only clean ingredients and
safe levels of added cane sugar.
Watch for our new line of completely clean, barely sweet hot
drinks coming soon.
Happy Holidays to all,
Jennifer
Martin
Chief Soda
Officer
