Sunday, June 10, 2012

The Skinny on Sweetness

Enjoying a fine beverage should never be about sweetness.  The challenge is to use sweet notes to compliment  fresh flavors but not to over power them.   If you taste sweet first , the drink is poorly balanced. 

For a clean, light sweetness  that is complimentary and rinses easily from the palate, pure cane sugar is best.  Cane sugar vs Beet sugar grows above the ground and receives direct sunlight for nourishment as opposed to beet sugar which grows below the ground. 

Metabolically, sugars (HFCS- high fructose corn syrup,  granulated sugar, agave) are similar and eventually they all break down into glucose and fructose so taste and rinseability are paramount here.  Corn syrups do not have the best flavor and Agave is overly sweet and tends to linger more in the palate.
Stevia,  a sugar substitute, is extremely  sweet – masks desirable  flavors an leaves an undesirable aftertaste so not the best from a culinary perspective but serves a purpose for diabetics.

 It is unfortunate that  consumers have been conditioned  to accept excessive amounts of sugar in their sodas with traditional soft drinks utilizing 8-9 teaspoons or 32-36 grams per 12 oz bottle , resulting in 120-135 calories per serving.  Wow – no surprise the media and health authorities are giving this so much attention.

Thankfully, as soda culture evolves and responds to new consumer and industry demands there will be healthier, less sweet and lower calorie offerings.  “ Less is more” when it comes to sodas………so read those labels and enjoy a new soda experience!

 Jennifer A. Martin
Chief Soda Officer
SIPsoda co. ltd.
www.sipsoda.com