Government, media and health associations,
concerned about rising obesity and type 2 diabetes reaching epidemic
proportions, are working together to challenge consumers to reduce their
consumption of sugar. High sugar drinks including soft drinks, fruit
juices, iced teas, sports and energy drinks are a very big target. Even
diet drinks, that use artificial sweeteners and/or stevia are not
excluded, because they still condition consumers to desire overly sweet
foods.
Dr Willett from Harvard School of Public Health
states “ It’s time to step down from high sugar drinks and it’s an
opportunity for beverage manufacturers to step in an assist consumers
with this weaning process!”
http://www.hsph.harvard.edu/nutritionsource/healthy-drinks/healthy-drink-video/index.html
Research shows that just one soft drink per day increases the chance of getting diabetes by 60%.
http://www.hsph.harvard.edu/nutritionsource/healthy-drinks/sugary-drinks-type2-diabetes/index.html
I would like to add, that is also time for
parents to set a good example for their children, by choosing healthier
beverages such as water and drinks that contain no more than 1 gram sugar per ounce, a new target for the Food Industry set by Harvard School of Public Health. I
commend all initiatives that support this process, including New York
City’s ban on 16 ounce drinks, that contain more than 25 calories per 8
ounces.
Look how far we have come with Tobacco. So step down from high sugar and create a better life for yourself and more importantly, your children.
Jennifer Martin Fd Sc, MBA
Chief Soda Officer
SIPsoda co ltd.Harvard Public Health - High Sugar Drinks
