The popularity of ethnic cuisine has really expanded our palates and opened the doors to some really innovative and healthy cuisine.
SIP is byproduct of this as we setout to develop a healthy, low carb soda that would pair better with food than traditional high sugar drinks. Herbs paired with fruit not only create unique flavors but offer digestive properties and a host of other things. Did you know Rosemary is a super antioxidant and is actually used as a natural preservative in the Food Industry. Lavender is good for hangovers & heat stroke and Coriander is reported to lower blood sugar and bad cholesterol.
Herbs are not new to soft drinks and are used in Coke and Root Beer recipes, but never highlighted or tasted due to over sweetening. It’s interesting that soft drinks originated in drugstores as health tonics, then evolved into liquid candy bars and are now, hopefully, returning to their more healthy roots.
We think it’s time to let the herb shine and allow consumers to enjoy their unique flavors and health benefits. Herbal sodas originated in the UK where farmers ,who have great access to herbs and fruit ,developed unique concoctions. Herbal drinks then moved to the US where there are a number of brands and some now in Canada.
Try a SIP of something new and healthy today !
Jennifer Martin
Chief Soda Officer
SIPsoda co. ltd.
Herbs (blog by Seth Godin) Thyme is cheap. Twenty five cents worth is plenty for a family of four.Hang out at the market and watch people buy expensive fish, chicken or beef to cook for a family gathering. Amost no one is buying fresh herbs. What's that about?
I guess that the main course is so expensive and so much work and so apparently foreboding and complex that most people believe they can't be bothered with the effort of adding herbs. Herbs would change everything. A twenty-five cent investment would transform a simple but expensive dinner into something really great.
"What! I don't know how. It's not worth the effort. I'll screw it up. Isn't this expensive piece of fish enough? I'm too busy. Hey, it's just dinner..."
Metaphor alert: your marketing is missing herbs.
