When SIP was created, of course we wanted it to be a delicious, healthy drink that people could feel good about consuming, but it was the offer of a new beverage experience that we were really after.
Despite the enourmous size of the beverage industry and the zillions of beverage offerings, we found it surprising that there are very few beverages that are truly healthy and interesting.
Early consumer feedback indicates we are succeeding with tweets like “ SIP helped me get through my day” and “ SIP makes me happy” SIP is becoming what we visioned – unique, fun and memorable.
Perhaps
we will lead the new, anti –energy movement where industry experts
speculate that calming , relaxing beverages will be the next big thing. A nice compliment to the hyperspeed society we all now live in and more economical than a visit to the Spa.
Thank
you SIP consumers for this special feedback – it’s a thrill to discover
that SIP is succeeding at “being more than a drink”
Stick with us …… for more culinary adventure and happy SIP moments.
Sparkling regards,
Jennifer Martin
Chief Soda Officer
SIPsoda co. ltd.
