Kudos to New York City for their “Are you
pouring on the pounds?” public awareness campaign that educates local
citizens on the perils of drinking high sugar beverages.
Very effective posters which
appear around the city and in subway cars communicate that ”just 4
sugary drinks per day is equivalent to consuming 85 packets of sugar.”
All those extra calories can bring on Obesity, type 2 Diabetes and Heart
Disease. http://bit.ly/dYEsu0
As North American health authorities struggle
with how to get consumers to curb their consumption of high sugar
drinks, local governments are considering soda taxes with some already
implemented in certain states. The concern is do taxes really work? Eg Tobacco, Alcohol.
The concept of a public awareness campaign
really stands out when you see what NYC is doing with this very well
marketed campaign. We look forward to seeing their results and hope that Canada is watching.
As a parent I feel strongly about educating my
children on healthy, beverage choices and after a decade of consistent
messages, I am pleased to say it works … my boys do not choose high
sugar drinks and comb labels to find something healthy. Sadly, they are the minority so I applaud this campaign and appreciate the support.
Gandi is right - “We must be the change we wish to see in the world”
I developed SIP natural craft soda (25 calories) to support those who want to try –
Jennifer Martin, Chief Soda Officer
SIPsoda co. ltd.
