Are you Pouring on the Pounds?” – soda tax vs public awareness campaign

Kudos to New York City for their “Are you pouring on the pounds?” public awareness campaign that educates local citizens on the perils of drinking high sugar beverages. 
 Very effective posters which appear around the city and in subway cars communicate that ”just 4 sugary drinks per day is equivalent to consuming 85 packets of sugar.” All those extra calories can bring on Obesity, type 2 Diabetes and Heart Disease.  http://bit.ly/dYEsu0
As North American health authorities struggle with how to get consumers to curb their consumption of high sugar drinks, local governments are considering soda taxes with some already implemented in certain states.  The concern is do taxes really work? Eg Tobacco, Alcohol.
The concept of a public awareness campaign really stands out when you see what NYC is doing with this very well marketed campaign.  We look forward to seeing their results and hope that Canada is watching.
As a parent I feel strongly about educating my children on healthy, beverage choices and after a decade of consistent messages, I am pleased to say it works … my boys do not choose high sugar drinks and comb labels to find something healthy.  Sadly, they are the minority so I applaud this campaign and appreciate the support.
Gandi is right  - “We must be the change we wish to see in the world”  
I developed SIP natural craft soda (25 calories) to support those who want to try –
Jennifer Martin, Chief Soda Officer
SIPsoda co. ltd.